Lookout Mountain, Chattanooga

Monday, November 12, 2012

Milk an idea for all it's worth!

I just read the disappointing news that Chick-Fil-A refuses to accept unsolicited ideas. While I dislike their chicken recipe and totally disagree with their fundamental philosophy, you’d think that I’d be less than eager to offer creative ideas anyway. But the thing is this: I adore their billboard campaign.

With that in mind, I created a billboard message in my sleep last night based on my son’s recent dream involving cows organizing a “moo d’├ętat”—a Far Side invasion into the deep recessions of his mind. Since lots of folks know that a coup d’├ętat means overthrow, but don’t necessarily know how to spell it, I figured those  uneducated, oft-misspelling cows played right into this. This is how the billboard would play out:

THER HAZ BIN A MOO-DAY-TAH. COWS ROOL. EAT MOR CHIKIN.


Now, is that not brilliant?! Just think of the moolah I could make—well, if unsolicited ideas were accepted, that is. I had even formulated a letter demanding payment; if they didn't pay up, they’d face the moooooo-sic. Of course, I would have signed the letter “Standing on the side of cows” or “Moooooooooove aside, Mad Men,” depending on my mood.

Instead, here I am, my idea rising to the top of the milk bucket like cream, while Chick-Fil-A pushes it aside to go for the skim.




 

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